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A review of the nearly 500 small business applicants for the 2010 Top Small Company Workplaces award shows that the C Corps among them brought in the most revenue in 2009, while more S Corps and Partnership/Proprietorships reported being profitable. Read More

What's the most important marketing metric you should be watching in your small business? Read this article to find out. Read More

Social media marketing requires marketers to adopt a new mindset. The traditional approach to marketing involved long lead-times to create expensive advertisements, events, or publicity campaigns that would last for months. Instead, think short and compelling content, frequent publishing schedules, and active online engagement if you want to do effective branding in the virtual world. Read More

Everybody needs a little help from their friends. Businesses large and small can benefit greatly from the partnering mindset, particularly hyper local Read More

Money also referred to as capital, funds, and financing is a critical factor in starting a business. You will need “seed money” to launch the business to cover costs such as vehicles, equipment, machinery, land, building, fixtures, and supplies. You’ll also require money for your daily operating expenses – inventory, rent, taxes, salaries and wages, advertising, utilities, etc. Read More

Financial bootstrapping is a term used to cover different methods for avoiding using the financial resources of external investors. Bootstrapping can be defined as “a collection of methods used to minimize the amount of outside debt and equity financing needed from banks and investors”. Read More

Business financing can be obtained at the right time. You cannot get it easily, but if you invest time and effort on it, you can have it on the right time. Read More

Getting your message to the masses is only half the battle when it comes to building your online marketing ecosystem. You also have to consider which operational enhancements are required to automate the management of your online presence. Proactively engaging prospects and customers allows for diffusing negativity and garnering valuable feedback and insight as you interact with your customers Read More

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centred around the key concept that customer satisfaction is the main goal. Read More