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This site not only shares where the concept of white elephant gift exchanges came from, it lists twenty ideas, games to use to exchange the gifts as well as some simple party planning steps. Read More

Save money on your next screen printing or t-shirt printing order. Read More

I believe the toughest race for business leaders is to understand how to best lead through transitions. To lead through transitions effectively, one needs to... Read More

If we have a look at the biggest networks, like Twitter, Facebook and LinkedIn, either they're running out of ideas or very cleverly not wrecking their heads with “the next big thing/feature”— Read More

Many of our loyal small business UnderstandingMarketing.com visitors have been asking about the best time to pitch a PR story with a holiday theme: Read More

Here's the short and skinny version of an over-hyped, greatly exaggerated, over the top, artificial way to attempt to attract others to your offer. Read More

Essay writing begins with a topic. Everything else — the abstract, the discussion points, and the conclusion — is all based on the topic. Any topic may be used for an essay, provided it is within the scope specified by the professor who assigned the coursework. As for marketing essays, academics can discuss anything as long as it is related to mar Read More

Entrepreneur and author Cameron Joh gives this brief but exciting interview on CNN about starting his first business with $50 before he even became a teenager. If you haven't heard Joh's story and think there's something holding you back from getting into business for yourself, you owe it to yourself to check out this interview. Joh argues you Read More

If you are in the business of selling a product, I'm sure you've received those incredible offers “Have your product included in our gift bags! Only $10,000 in addition to the complimentary product you're offering.” Read More