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The use of social media tools in the workplace can help businesses to collaborate more effectively with clients and their own staff members, a public relations expert has claimed. Read More

I was recently asked by Duncan Alney from Firebelly Digital on a recent Hoosier PRSA blog post to detail how I balance client interaction with social interaction in the social media realm. Here is the question: “BTW Kyle - perhaps you should share with those that don't know - how you balance client and your own social media interactions. I kn Read More

This article at The Blog Herald talks about how to hire a professional blogger and this can be an increasingly important consideration in business marketing today. As a professional blogger, I must admit I am a bigger fan of paying bloggers per post and word count than by so-called performance measurements mentioned in the article. This is not so Read More

David C. Skul, CEO of Relativity Business Technology Solutions, gives these great tips on increasing traffic to your small business blog. Some of these tips are not what you might at first expect like taking care when using the proper keywords and so-forth. Though proper use of keywords can be very important, David insists good content is also cri Read More

"The rise of an information age doesn't mean we stop producing or selling. We still need products and services. But it does mean that the business and marketing strategies that made sellers' brands powerful yesterday won't necessarily keep them powerful tomorrow..." Read More

Sarah Evans-Toyne pens a compelling piece about Twitter and the social media circles. Read More

A big part of automating your business means being tech savvy. Name an administrative business function and you'll probably find a free, or inexpensive, online tool to get it done. Google alone has dozens of apps you can use to organize, create, promote and network. Read More

After four years of branding themselves as a leading micro-finance organization for entrepreneurs in poor and under-developed countries, Kiva decided last month to expand their outreach into the United States. Why? Is that consistent with their values? Read More

Small business should refuse to participate in the current financial downturn and use this period to make corrections in your business in time for the upturn that will follow. Read More