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Online brand marketers seem to be somewhat blinded by this measure and this appears to be largely a hangover from the early days of the net when the pure novelty and the potentially serious ramifications of the “click through” first dawned upon us. In the world of direct response marketing, it seems that more tangible measurements have greater imp Read More
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Practically every business must manage debt. For small- to mid-size companies, how much is too much? To find out, we tapped Eric Siegel, Wharton adjunct professor in management. Read More
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Sales coaching is the management No. 1 activity that drives sales performance. The only problem is that managers have not been taught how to effectively coach. Coaching is a skill that takes time to perfect and unless effectively coached or trained managers make all types of blunders. Read More
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Do you know the value of your viral/word of mouth marketing? Here's 14 metrics you can use that are actually meaningful for your business. Read More
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I shook myself down and decided to investigate further. I pride myself on good planning, yet here was something I had failed to consider. It had left no apparent trace of itself in my work. It was bloody invisible. Read More
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All business owners exit their business at some point, the only question is whether they are in control of that process or not. When the exit happens one of three things will occur:- * The business will be taken over by an heir * The business will be closed * The business will be sold Read More
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Hiring the right sales talent is without doubt one of the most difficult challenges facing sales departments today. In fact, the track record of a great many businesses is very poor. High staff turnover combined with big recruitment costs, often weight heavily on already under performing sales functions within organisations. Read More
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LANSING, MI (MPRN) - Governor Granholm's administration will resume lobbying this week for expanding the number of tax credits the state uses to attract employers. The Michigan Economic Growth Authority awards the credits based on the recommendation of the state's business development agency. But this month, the authority almost reached the lim Read More
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The future of e-commerce is "social commerce" as online shoppers, particularly younger generations, are heavily influenced by social media and Web 2.0 technologies, according to Hill & Knowlton's Future of Commerce report. The report, which surveyed 600 US adults, found social media is "Word of Mouth 2.0" for younger generations, with youths Read More
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Sure, online social media and social networking are popular, but they don't mimic the way we naturally interact. Why use Facebook or Twitter to tell friends what you are doing at the moment, when you can directly show them what you are doing and where you are doing it? Read More
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