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I was reading a very intriguing post by Andy Hasselwander titled “How To Model Events” which talks about predictive event detection marketing as an area of marketing which will see significant growth over the coming days and years. We already have a number of sales tools available which keeps a track on the news and happenings at certain companies Read More
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You're not thinking of scaling back your online marketing efforts due to the panic in world financial markets, are you? If so, I think that would be a big mistake. Read More
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The process between writing a press release and getting it published. Read More
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Generating education leads in universities and colleges is a specialized space and yet there are several technology and non technology based organizations that sell into the higher education verticals. While selling into educational organizations as with most other verticals, having the right decision maker for your offering plays a big role in ho Read More
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When you sit down to write a blog post, what's your purpose? Are you just trying to fill space so your blog doesn't go without being updated for more than 24 hours? Are you interested in promoting a product, or convincing your reader to buy something? Are you trying to express yourself through your blog, and make a meaningful statement? Read More
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Direct mail marketing Campaigns have amongst the highest cost per lead. Here is why you should take that extra step to scrub or cleanse your data before the campaign. Read More
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Nothing stays the same forever. the stock market won't either. get into a business of your own...just be careful. Joel Libava, Cleveland area Franchise consultant, blogger, and marketer explains. Read More
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The figures show that during hard times (this past six months) the large companies are cutting jobs left and right, while small businesses (less than 50 employees) keep expanding and producing jobs. Read More
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Google just wants to have fun—despite the economic downturn. The beta version of Adsense for Games is now available for the integration of video ads into online social games. The opportunities of reaching more customers and placing relevant ads to reach the right audiences are expanding to this new medium. Read More
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The goal of an SEO campaign is to achieve high rankings for keywords that will expose the site to its target market and help create new business. However, some web sites are easier for an SEO to work with than others. I've listed some scenarios that may have you scratching your head as how to best proceed. If you've ever had a client fall into t Read More
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