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If you are one of those who is thinking about changing directions in your career you have, as Yogi Berra once said, a choice: “When you come to a fork in the road, take it!” But which one? Read More

When I’m asked what are the best franchise business opportunities available I have a few questions of my own to ask. I’ve found that this question usually is asked to save the person from doing any work themselves – they want someone else to do the heavy lifting. Sure, it would be easy to prepare Read More

By Rieva Lesonsky. The holiday shopping season is here, and customers are poised to spend more than $586 billion on gifts this year—a 4.1 percent increase over last year. But not all of that action is taking place on Black Friday or Cyber Monday, or at the local mall. For smart small businesses who Read More

A re-cap of my experience at WordCamp 2012: on embracing the content path, obliterating roadblocks, the collision of worlds and creative content everywhere. Read More

In an effort to win in the content marketing game, we are producing content at an astounding rate. With the explosive growth of visual content channels like YouTube, Pinterest and Instagram, we churn out videos and images all in the hopes that it will drive traffic back to our site. And often it do Read More

Starting up can be quite daunting when you have to find avenues to raise capital for your venture. Coming up with an investment source is not easy, but here are some resources that can get you started. Read More

There is often a gap between how the buying decision should be made and how it is actually going to be made. We call it the Procurement Gap. Read More

There’s a lot of hullabaloo about marketing to Millennials these days, but in all the frenzy, you might be forgetting about a very important demographic: Generation X. Aged 35 to 44, this often-ignored generation is important for marketers to target—but it’s important to target them correctly.
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Blog commenting is a great component of offsite SEO and white hat link building (provided it’s done right!) for numerous reasons. First off, leaving quality comments on industry blogs is a great way to build valuable links, both follow and no-follow, to your site. And even if they are no-follow lin Read More