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Lead scoring helps you determine who on your list is most worthy of your time, or of your sales team’s time. Start by looking at demographics, digital behaviors, and qualification questions. Read More

Plan-Do-Check-Act (PDCA) is a 4 step model for carrying our change. What are the steps and how can you use them to help make improvements in your organization? Read More

It isn't every day that a B2B software made for performance/affiliate marketing gets to work with a non-profit campaign of this scale and stature. Good to see this development/news. Read More

Having an email list is a huge advantage when it comes to running an online business. It is an advantage because of the fact that you have an alternative source of customers besides those coming from traditional sources like search engines, social media sites, forums and blogs... Read More

In my experience, red tape is often the death of any SEO campaign. Because SEO is so long term it can take a while to build momentum and get all the wheels moving in the right direction. This is due to a number of factors including the competitiveness of your niche, how old and trusted your website Read More

Every customer has a breaking point when it comes to being charged for something. Often, it is not what you would’ve predicted. I’m sure Bank of America did not see the $5.00 debit card charge as their customers’ breaking point. But indeed, this little charge was the proverbial straw that broke the Read More

One of the first things that any business/website owner should do once the website is up and running is to add Google Analytics code to the site. Google Analytics provides website owners with a wealth of information at no cost. Without Analytics information, it’s nearly impossible to know how your Read More

Content marketing has been hailed as 'king' for some time now, but many small businesses and even large enterprises still struggle with how to do content marketing most effectively. Here are 3 tips. Read More

This morning when I opened my work email, there were about 600 unread messages. Near the top of the stack was an email from a mysterious person named Xavier. I had never heard of him before. More mysteriously, his email was titled, "Article." Intrigued, I clicked ... Read More