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Social media can be a great marketing tool. But knowing what you want to accomplish with it will dictate whether it's the right tool and how you should use it. Read More

To make things even more frugal for you, there are three free copies of the Frugal Book Promoter available to three lucky contest winners. The contest runs all through November, and there are four ways you can win. Read More

What makes up an integrated marketing strategy? Get 7 important marketing components Act-On's Integrated Marketing: Building a Holistic marketing Strategy white paper. Read More

So you’ve started your new company and are now wondering, “Is it a good idea to get a website?” A website can be a costly investment but the benefits of having one can easily outweigh the costs involved. The benefits of having a website are numerous and even if you aren’t planning to sell online a Read More

More retailers are establishing their presence in foreign lands in hopes of greener pastures. Industry Insights' expert columnist Joe Keenan explains why. Read More

You can drive sales leads to your business by optimizing your LinkedIn profile. This post covers ten quick steps you can take to ensure your profile is poised to attract quality prospects. Read More

The best clients come from referrals from other satisfied clients. Not only are they easy to land (they already know they want to hire you), but also they’re often ready to pay your fees because someone they trust recommended you.

Referrals come over time – after you’ve done stellar jobs for oth Read More

In business, you need a way to track finances, manage projects (alone or within the team), get things done, create and share documents, connect and network, and manage social media. While there’s no shortage of online apps that can do just about everything you can imagine needing, are there any app Read More

Last week, one of my readers sent a note, asking, “What do you do to prepare for your first meeting with a new client?”

Thanks to Jim for a good and timely question. I met with a new client just yesterday so my prep work is fresh in my mind.

It’s also an interesting question because so much r Read More