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What’s the difference between paid, owned and earned media for promoting or advertising a small business? Here's a quick and easy "cheat sheet" for business owners: Read More

The next post in our 2-part series on the best way for an independent hotel to market itself in the digital space will place a focus on search-engine optimization (SEO). When a new website, quality content, and convenient updating are linked with SEO, there is ample opportunity for success. There a Read More

People spend hours getting the logo, URL and legal paperwork spot on, but forget to sell. Without sales, you'll be out of business before you actually launch.

This article is written by Alex Chubb, the director of London School of Attraction. Read More

The 2012 Freelance Industry Report, which surveyed 1,491 freelancers in more than 50 different fields and professions, found that 14% of respondents listed "being your own boss" as the top freelancing benefit.

But, for web writers, this perk is also one of the most difficult things about freelan Read More

Remember that scene in The Graduate where the neighbor tells Benjamin to get into Plastics? Well, one word will change your Search Engine Optimization: Pictures Read More

Tory Burch is one of NY fashion’s undisputed darlings. The immaculately presented blonde, previously on the New York social scene, now presides over a $2 billion fashion business with over 2000 employees. Read More

Many communities are still feeling the effects of Superstorm Sandy, including power outages and flooding. Federal response teams are already providing assistance to affected communities. SBA is closely coordinating with our federal partners to share information in the immediate aftermath of the sto Read More

Every successful business does some form of marketing. The “how” may vary quite a bit from business to business, but it happens none the less. From client referral programs to creating and placing traditional print advertisements there is a right way to market your business in order for it to be ef Read More

The inspiration to start a company can come from many places. Some startup founders look at challenges in the world, and decide to fix them. Others have a chance encounter with someone influential, and walk away feeling the urge to build and create. Read More