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A report card wrap-up of this week's PR winners and losers. This week: Three mothers–one venerable, one vulnerable, and one insulted and avenged in a fashion smackdown. A typical week in the world of PR… Read More

A couple of months ago, I left a comment on a blog I had never visited before. Upon pressing Send, I was redirected to a lovely Thank You page. I found the idea really neat and decided to implement it right away on my blog. I created a page inviting first-time commenters to subscribe to my newslett Read More

One of the keys to having a successful business is having hard-working, productive employees who take pride in the work that they do. Without them, your business would not run as smoothly and would not be as successful as it could be. Read More

What do You Need to Have on Your Website First of all – you cannot focus only on the home page, keywords and titles. The first step to sales is when y...
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Does your business use a blog or email newsletter to reach customers? Here are 5 places for you to source content that will engage customers and make the management of your marketing programs easier. Read More

Unless you’ve been living under a rock, you’ve probably heard of social media’s newest craze: Pinterest. Pinterest is a visual pinboard that is used to bookmark websites, recipes, and much more using pictures. The site is great for expanding your social media presence and increasing brand awareness Read More

What HR actions have the highest impact on your small business? A new study by the Boston Consulting Group found it’s not what you think. The study looked at how a variety of different HR functions, such as onboarding, retention and work-life balance, correlate with companies’ revenue growth and pr Read More

Trademob, a mobile app marketing platform, found “that 40 percent of clicks are essentially worthless, creating a conversion rate to install an app from an app store of less than 0.1 percent. Trademob found that 22 percent of clicks are accidental, while 18 percent are fraudulent.” While Trademob’s Read More

SizeUp, a tool created to help small businesses learn and grow, is now available free of charge through the Small Business Administration. The widget shows businesses how they stack up against the competition in their area, and is available both on the SBA’s website, and the SizeUp website. Read More