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Here are 10 ways crowdfunders can get pledges, including email marketing and pay-per-click ads, but can you think of some others? Read More

In my research lately I have noticed a lot of studies regarding online reviews of hotels. One of the most alarming findings comes from reputation management firm TrustYou. A recent study from TrustYou examined online hotel reviews. They found that only 32% of hotels respond to online reviews on sit Read More

What do Kris Jenner, NBC , McDonald's, and the Octomom all have in common? They all share the glory of being part of this week's PR Verdict media wrap-up.
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Have you ever seen a haul video? If not (and you’re not a teenage girl), don’t feel bad. Haul videos are amateur videos where young women (for the most part) sit in front of the camera and show off their recent clothing, accessories or cosmetics purchases, describing each item in detail and talking Read More

You’ve seen it before. A really amazing promotional video that made you think, “Wow, that marketing team got it right.” A video that’s funny, controversial, artistic –... Read More

Last year I published a blog post telling people the 7 reasons why some of their comments will never get published. It was a great list, and I basically told them I need to have some kind of a face by the comment. I also said, a serious blogger will have a decent avatar, because they’ll understand… Read More

Business owners/decision makers that want to implement search engine optimization into their marketing strategy have two options. First, they can do the work in house. If the business is on the small side this can be an additional task for the marketing department to handle. Of course, not everyone Read More

I’ve spoken with many site owners over the years that want to know why they can’t just target the same 5-10 keywords across their whole site. Since those keywords explain exactly what their business does and those are the keywords they want to rank well for, wouldn’t it make sense to just go after Read More

Ever wonder how do conduct a great employee review? This article covers the important basics for every small business owner. Read More