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Since searches on engines like Google is an expression of need, a searched optimized release is an opportunity to reach a consumer directly at the exact moment they express a need: the tool for mass communication the Ivy Lee conceived, is today a tool for targeted marketing. Here's how one small bu Read More

In our last post, we talked about beginning the process of choosing a new tagline for Resonance to support our new business format. Well, we're ready for the next step ... and for that, we need your help! Read More

Learn how SupplyFrame went from email marketing to marketing automation and engaged more leads in the process. Read More

Recently I attended a local networking event. Several new members were given “2 to 3 minutes to introduce themselves.” Sadly, this did not happen as expected. Each person, in turn, talked for almost 10 minutes and just rambled on trying to convince us why we should buy from them. Read More

It visually simulates how Google displays your title and description information on their search engine results pages. Read More

Content based online marketing strategies focus on the customer not Google. Don’t be dependent on Google and their constant algorithm changes. Read More

If you're an entrepreneur, you know that things rarely go as planned. Many don't survive the "Valley of Death" stage, when start-ups scramble for funding, resources, and customers, while still trying to get traction for their business idea. And yet some entrepreneurs hit it big and transform a busi Read More

In this interview, Steve Kamb of NerdFitness.com is telling us why a healthy lifestyle matters and how to make changes towards having a healthier life. Read More

Team-building days were once all the rage in the corporate world, but as the recession bit harder they fell out of favour and were deemed an unnecessary expense. Read More