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By Caron Beesley. To succeed in the federal government marketplace you must get to know the influencers and buyers in this market. This requires time, perseverance and planning. Here are four strategies that can help you develop a long-term business development strategy in the federal marketplace, Read More

Have you considered selling your small business’s products to a global audience? If not, now could be the time. Why? In today’s uncertain economy, diversifying your customer base beyond a U.S. market can be key to successfully riding out tough times. The Internet and ecommerce have made it easier t Read More

I’ve worked with Northern Lights PR on various occasions before, delivering a bespoke SEO workshop and guest blogging for them on how PR agencies could potentially land themselves and their clients a Google Penalty.

So when I heard that Northern Lights CEO, Victoria Tomlinson, had published an e Read More

Everyone recognizes a great entrepreneur when they work with one, but most entrepreneurs don’t know what to look for in themselves that will drive that perception by others. In my experience, there is no magic gene involved, just simple good habits executed consistently and convincingly until every Read More

As an online entrepreneur it is obvious that success is not easy, and the harsh reality is that around 95% of the people that get started will make no money (or very little). Read More

I was speaking with a new client the other day about their former SEO efforts. Their previous SEO firm had outlined in their contract exactly which ten keywords (10?!) they would target on the site and include the content marketing efforts. This client owns a local business so most of their keyword Read More

Website owners can easily become obsessed with the traffic data of their website, checking to see if the number of visitors goes up on a daily basis. If the visitor count is high, that’s great right? Well, it could be. It all depends on whether or not it is the right traffic. The metric that is mor Read More

Think smaller and multifaceted. The way in which people work these days is quite different from the old office setup that featured rows of filing cabinets, a typewriter or word processor, a water cooler, a giant copier, and a fichus. Working from home is becoming more and more popular. One of the g Read More

With no matching employer contributions, a small asset pool, and the high cost of some retirement plans, small business owners and the self-employed may be discouraged about retirement planning. Yet it is precisely this group who have the most leverage and control over their retirement funds. Read More