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To reach a wider audience and sell more of whatever product you create in business today, it is first necessary to learn the art of social media.

That’s the conclusion Cendrine Marrouat came to in 2005 after beginning her career as an independent artist. Read More

With customers paying less and less attention to traditional marketing messages, smart marketers are harnessing the power of value-focused content to attract and retain business. Are you? Read More

You’ve got a great idea in mind. Maybe you’ve already started the preliminaries of building it. But it’s a long-term project and you don’t expect to get it off the ground right away. You should consider blogging about your project, if not setting up an entirely separate blog just for it. Read More

Before the prevalence of the Internet, businesses didn’t always know what their customers thought of them unless they used focus groups or a drop in sales. Now, our customers are rushing online, and are telling everyone what they think of our business, good or bad. Everything we need to know about Read More

The PR Verdict: “C” (Distinctly OK) for the PR handling of Bryson’s car accident. A clear and straightforward approach efficiently done. We're withholding a top grade as one crucial element was missing...
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As marketers we have become very familiar with the term phishing, a fraudulent attempt made to steal personal information. Primarily these attacks occur via email, appearing to come from a well-known organization asking for personal information – such as a credit card number, social security number Read More

According to “Keeping Pace with the Super Consumer,” a new study from the consulting company ForeSee, a lot is riding on the experience that customers have the first time they visit retail websites. Read More

As a retailer and business owner, you spend a lot of time developing your product line, attending to every detail, and designing each piece for functionality and beauty. Communicating all of your hard work often comes down to a single photo on your product page, and this can mean the difference bet Read More

It’s no surprise that inventory is one of the top expenses for a small business. Your aim is to have exactly what people want and need the moment they walk in your store. However excess inventory can mean the difference between a profitable business and one that shuts its doors. If you are lucky an Read More