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Are you using digital coupons to market your business yet? If not, you may want to consider it. While you might assume that coupon users are on a low budget, a study done by Coupons.com with GfK Knowledge Networks found that digital coupon users shop more often–and spend significantly more during e Read More

Thanks to an increasing number of environmentally-conscious business owners, purchasing green office supplies is the newest trend. In fact, it has even become the more convenient option for business owners due to the growing green market.

If you want to learn how to make your office more environ Read More

By giving more detailed data, Facebook hopes businesses will move away from establishing Likes as a goal and is encouraging more focus on engagement. The update doesn’t affect the pricing model; Facebook ads will still be sold on a cost-per-click or cost-per-impression basis. Read More

Last week, Tipp-Ex (a BIC product) launched once again their interactive campaign with the funny bear. Last year we followed the results for the first week of the campaign and also commented on some opportunities missed by the brand. Let's have a look at brand mentions generated for this second sea Read More

The good news is, that yes, we still have the forum and the spammers are under control. But the really good news is, that we have extra added features and it’s all FREE! The first really cool change that we made was adding our “Ask an Expert Feature”, where you can get your questions answered by on Read More

B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They Read More

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when your Read More

This article talks about why it is important to create guest blogs, how to do it effectively, show how industry professionals are doing it, and discuss how to measure the ROI (Return on Investment) for guest blogs. Read More

Are you making any of these marketing mistakes? Find out if you are and what you can do about it, watch this short video. Read More