AngelBiz commented on the following stories on BizSugar
3 Modern Marketing Mistakes and How to Fix Them
"I think too many marketers cling to the old notion of PUSHing their company and products to their customers. What they really need it let the customers PULL themselves. With the rise in information availability and customer activism the old style marketing no longer works. You can only do this by creating great products and customer value. "How Business Owners Can Make Social Media Marketing Work For Them
"I think the key to success on social media marketing is getting and staying engaged with customers on a regular basis. Too many business owners think that establishing a presence on Twitter and Facebook and occassionally posting an update will make them successful. That is a wrong thinking. Another point I would make is to not expect sudden increase in sales just because you do social media marketing. It is more about building your brand and awareness than increasing sales."5 Ways to Make Your Product Sell Itself
"Debra - Excellent tips. The last point is interesting. Every time I go to grocery store or Costco I see number of vendors providing free samples to taste. This works great when customers are hesitant to buy something new without knowing how it would turn out. Providing free samples helps overcome this hesitation. "Boundaries… where do you draw the line as a business owner?
"Martina - Very useful point to touch on. In personal, and especially small business, life you have to learn to say NO - whether it is to customers that demand too much, product enhancements that deviate from core principles or overall strategy that will not help you reach your goals. The company that demonstrates this best is Apple. They clearly know what they want to be and set boundaries accordingly. "The Power of Joint Marketing Partnerships
"Joint marketing can be very helpful in reaching the customers that otherwise you would not be able to. It is even more important for small businesses to engage in joint marketing. They have limited budget that needs to be stretched and joint marketing enables you to do that. One advice. be very careful and selective about who you partner with. Choosing a wrong partner can ruin your brand reputation and hurt business in the long-term."How to Find the Right Business Partner for Your New Business
"Business partnership is a double-edged sword. It can bring valuable skills, expertise or money you may not have. It can also bring host of other problems if not done right. Choosing the right partner is the first step in making the partnership work. Whoever you choose as a partner you need to ensure you have solid and detailed partnership agreement in place that outlines roles and responsibilities as well as future of the partnership. Without having a legally binding agreement you can run into multitude of issues."Solo Entrepreneurship and the Scarcity of Time
"In addition to tips you have provided I would say you need to learn the art of delegation and outsourcing if you are to succeed in solo entrepreneurship. There is no way you will have enough time in the day to take care of everything yourself. it is only through outsourcing non-essential tasks will you be able to accomplish your goals."Fast-track New Product Success
"Excellent advice. The point about keeping it simple is very important. That is the primary reason Apple was so successful and is admired by millions of customers. This goes along with the point about changing customer behavior. Agree that it is difficult, but with the right approach and education it can be achieved. Again, Apple has been able to do exactly this with iPhone and iPad."Subscribe
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My Shocking Disney Experience That EVERY Small Business Owner Can Learn From
"Paul - Interesing experience. I have found Disney to be one of the most customer centric companies. I am surpirsed by the treatment those ladies gave to other customers. Of course, what they were selling was not lunch, but the experience that you described. I guess someone forgot to mention it to them."