AngelBiz commented on the following stories on BizSugar
Do not Undersell – How to Set Prices for Maximum Profit
"Heather – I agree. The price is ultimately determined by the value of your product or service as perceived by your customer. Although it is not easy to find out how much the customer is willing to pay, as a business owner your goal is to price as much as he is willing to pay."Nobody reads your brochure – The rules of engagement have changed
"Customer engagement needs to be two way communication. The old model of brochure really didn't itself well to this mode. That's why social media needs to be part of all business marketing and communication. You have to use caution when using social media, though. It requires significant investment of time and effort. Just having a presence on Facebook or twitter is not going to help. If you are not prepared and committed it's probably better to stay away from social media."How To Create Powerful Customer Testimonials For Your Business?
"Customer testimonial is a great way to get quality referrals, particularly for service oriented business. For service businesses most customers rely on word-of-mouth and customer testimonials since they can't really "see" and "feel" what they are buying. That's why websites like Angie's List and Yelp are so popular."Healthy Technology Is More Important than Healthy Employees for Today’s Small Businesses
"While I agree with most points about the importance of technology to businesses we need to remember that it will never replace human beings. Many businesses go overboard in thinking that they can run the business solely on technology, but nothing can replace the human touch and decision making that only employees can provide. Yes, leverage technology where it makes sense, but don't think that it can take place of all your employees."The Science of Pricing: Pricing Strategies to Increase Your Sales [Infographic]
"Excellent Infographic on pricing. Small business owners can adopt many of these strategies to maximize their profit. I have seen Decoy Pricing being used in number of places. The one on No Dollar Sign is interesting. Not sure why or how it works."Customer Service is Not the Same as Being Customer-Centric — Danny Brown
"Automated Phone System is the worst thing that has happened to customer service. Companies such as Netflix and Zappos understand the problems that automated phone creates. That's why Netflix at one point did not have Email based customer service. You had to call them and it was not the machine that was answering the phone. It was a human being. Not sure if they still have this policy. No wonder both of these companies consistently on the top in customer service."Six Characteristics of a Solid Employee
"My advice to business owners is to hire employees based on personal qualities, not skills. You can always teach skills to someone who has right attitude, however reverse is not true. The qualities you described here makes an excellent list. I would also look to see how they are in interacting with customers. If the employee is not able to handle customers well it will start affecting your sales and soon the entire business."Thinking of Starting a Business? You Might Want to Think Again...
"Risk tolerance, drive and thick skin are absolutely necessary to be successful at business. I would also add that you also need to be disciplined. As a business owner you will need to take care of hundreds of tasks. If you are not disciplined you may get overwhelmed and lose track of important ones. It is also important to be honest to yourself. Look in the mirror and ask do you have what it takes to succeed?"Subscribe
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Incorporation Saves Your Small Business Assets
"It's amazing how many novice entrepreneurs forget this important advice and end up paying huge price. The single most important reason to incorporate is for personal asset protection. Without it anyone can come after your personal assets and as we all know there is no shortage of scammers in this world. You comparison of three states is quit useful. Everyone knows about Delaware, but not many people are aware of the benefits offered by Nevada and Wyoming. "