Gamelan commented on the following stories on BizSugar
Marketing Has Changed And So Should Your Marketing Department
"Shortly after this article was posted in fact, I was discussing some changes to the structure within a nonprofit organization. In that scenario - as with many nonprofits - conversational marketing can have big benefits. After all, nonprofit missions have unique advantages beyond those of selling a commercial product or service. The benefits of conversational marketing can grow literally exponentially when a more distributed approach to the nonprofit's voice is adopted. That approach is difficult in a more traditionally structured department. Thanks for reading and commenting!"Marketing Has Changed And So Should Your Marketing Department
"No question. I agree. For example, a print campaign can include a call to action that incorporates some sort of online conversion. The call to action can remain the same (it's in ink) but the online conversion aspect should be fluid and flexible. Thanks for reading and sharing your thoughts."Marketing Has Changed And So Should Your Marketing Department
"Sure, there is that possibility. However, one way that integration can happen is ensuring that more play a role in the overall social media presence. This is particularly a trend in the nonprofit space for example. To be sure, "institutional voice" is important, but reach is dramatically expanded when more voices are included. Perhaps more importantly, buy-in is also expanded. In the end, this too is one way that the traditional marketing department structure is changing."High Performance Marketing on a Low Budget
"#4 is so spot on . . . organizations can create social media accounts in a flurry of good intention but then forget the follow through around day 2 or 3. And, when they do post, some of them post only from a narrow, "blinders-on" perspective. You have to ask why am I creating this social media account and why would people want to engage with it?"Subscribe
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5 Content Marketing Tips for Just About Anybody
"Good point about the "why?" - what content is your audience looking for and why? Often the answers lead to even more quality content and ultimately, clients. Knowing your audience - and developing a customer profile to support that effort - is the most important tip listed here, because it is fundamental. Without that step, content marketing tactics won't be as productive or effective."