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We get so focused on pushing content via social media, but what are we missing? Social media can be a very powerful tool for winning new eyeballs and prospects. However, there's a good chance that businesses and nonprofits overlook it's most valuable capabilities, unknowingly adopting a losing soci Read More

It's easy to get so focused on day-to-day tasks that the customer's perspective gets lost. But, understanding and building a customer profile can help you speed up decision making and drive more revenue.

Here are some business problems that a customer profile can help solve. Read More