Geoff commented on the following stories on BizSugar
Customer Testimonials: A Small Business How-2-Guide in 5 Easy Steps
"Shawn, thanks for commenting and while I still think that testimonials can be very helpful for a company, I also agree with you about the objectivity of a 3rd party site and wrote about that very topic a few months ago here: www.bizcompare.com/blog/customer-satisfaction/business-directories-are-they-worthwhile-part-6-0f-7-customer-reviews-and-experiences/. So we're of like mind. Geoff "Customer Testimonials: A Small Business How-2-Guide in 5 Easy Steps
"Hi Duncan ...I appreciate your comment. For what its worth, I followed this exact process and and was always careful to point out quoted customer remarks and made sure the customer was comfortable with them. In general, my sense was that customers liked it when i took their "raw" comments and packaged them into something cogent. All the best, Duncan. Geoff "« previous1 next »
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Small Biz: Retention issue? Ask your employees. Analyze customers.
"Heather, I agree with you. Intuitively, it seems like there may still be a gap between what is portrayed at the recruiting stage and the reality of the role. Also, they say that they are down to under 20% turnover after 3 months. I wonder what the norm is for that industry? It could be that he’s actually doing better than others."