HeatherStone commented on the following stories on BizSugar
Every Potential Franchisee Wonders: Go It Alone or Partner Up?
"Whether running a franchise or other small business, the key to any partnership has to do with determining what value everyone brings to the relationship. People sometimes seem either adverse to partnership or too eager to enter into them on principle alone. While personality certainly impacts your ability to work in a partnership in general and cannot be ignored, the real question should be whether a partnership offers you or others benefits for working together or not. Thanks for the post and to Joel Libava for sharing it with the BizSugar community. "Using Search Intent to Create Content Your Customers Want
"Hi Matt, No, no, not unconvinced, just interested. I think this is a unique way to think about keywords, SEO, and content creation. Like creating any product that satisfies a demand, you are looking at creating content based on search demand. This goes way beyond simply designing content that ranks well with search engines and then disappoints visitors when they finally reach the site, which is a big problem for many online marketers, I think."Don’t You Quit! One Tip to Guarantee Startup Success
"Ah Bonnie, It's only too true. Thanks for the positive reinforcement. Quitting is so easy. That's why everybody does it. Worse yet, there are times when we need to be realistic, to quit an approach or a strategy that's not working. That doesn't mean quitting all together, of course, but very often the real challenge is knowing the right time to quit and the right time to hold your ground."Four Surprising Ways To Instantly Build Team Unity
"Hi Roy, I notice two of your suggestions involve coffee. (A man after my own heart!) Anyway, I agree that simple, inexpensive perks can work wonders for any employees. I think it's a good idea to always look for innovative ways to motivate your team. After all, they are critical to your company's success. Thanks for the ideas and for sharing this post with the BizSugar community. "Are You Neglecting Your Businesses Most Valuable Asset?
"Hi Paul, I'd agree that customer data is among your most valuable assets, if indeed you've carefully built your business on the relationships you share with these people. For example, in the context of old fashioned advertising agencies (think 'Mad Men') we'd call them accounts, each would be valued based on the amount they would likely spend in advertising per year, and we would have a very clear idea of the services we would need to perform to keep each happy and coming back each year for more. Of course, not all accounts are worth the same, not all represent the same level of investment, and, unfortunately, not all businesses build the level of relationship with customers to make this information truly valuable."Subscribe
What the Affordable Care Act means for your Business
"I think many businesses (and workers) are concerned about the implications of the new healthcare regulations...despite all the official assurances. Thanks to member Ryan Donegan for sharing this infographic with the BizSugar community. "