HeatherStone commented on the following stories on BizSugar
Are You Prepared for the New YouTube Layout?
"Jose, I'm certain there will be criticisms of the new changes but also some new possibilities, especially for business users. Thanks for sharing this preview with the BizSugar community. It's definitely an important consideration for anyone using video for marketing or communications."Why you need to understand the Millennial job mindset [Infographic]
"Great infographic, Ryan? Thanks for sharing it with the BizSugar community. There are probably too many entrepreneurs and small business owners who don't think strategically enough when hiring, and far too many who may be under the impression that a tough economy makes these issues irrelevant."30 Content Marketing Ideas to Drive New Customers - Ahain Group Ahain Group
"Hi Niall, While some of these tips might seem like common sense, I have to say others are really ingenious and deserve a look from anyone serious about content marketing. Number 11 is an example of an approach that might not occur to everyone, but it's a brilliant idea on many levels. Thanks for sharing this wealth of suggestions with the BizSugar community!"5 Ways To Increase Revenue With Your Existing Customers -The Small Business Playbook
"Hi Gary, Of course, the old adage that it is more expensive to acquire new customers than to retain old ones should always be considered here. Most or all of these points deal with getting more money out of the customers you already have and that makes a lot of sense given these are the customers who already know you and value your product or service. "Don't Believe The Hype - Subway Was Successful Before Jared
"Hi Steve, While I totally agree the marketing of Subway as a healthier fast food choice wasn't the key to their success overall, I think you could argue it does go along with point two: "Find something consumers want and make it or provide that service." One of the reasons Subway was ahead of the curve here was that they listened to their customers, one of whom became a big part of their brand, as the market began demanding healthier choices. While their competitors raced to catch up, Subway became the leading brand in a health conscious revolution that, even more fortunately, coincided with a growth in the company's overall visibility. So unlike McDonald's, Subway had less need to reposition itself in the marketplace. The company's brand became associated with health almost at the same time an advertising campaign was making its product mainstream."Subscribe
The Post Office: Lessons Learned From A Leadership Catastrophe
"Hi Bob, Thanks for the great post. Ultimately, organizations facing competition like this need great leadership above all else, so lack of leadership simply makes this issue worse. Thanks to Sian for sharing this post with the BizSugar community."