HeatherStone commented on the following stories on BizSugar
Outsourcing Is Not Just For Global Companies
"Hi David, Thanks for sharing your post with the BizSugar community. It should also be noted that many businesses outsource and always have...and that outsourcing does not always involve off-shoring (or hiring workers from overseas.) If you are a small business, you have probably always used an outside accountant and outside lawyer instead of hiring people in-house to do these tasks. Plus, if you've ever hired a marketing agency or an independent public relations representative, isn't this outsourcing? Hiring others to do the work outside your expertise so that you can focus on your core competency will only make your business better. It always has."Why You Should Forget Marketing Solutions | M4B Marketing
"Hi Susan, This is the subtle difference between having more customers and having more business. Another point to be made here (and I'm certainly not the first to bring this up) is that it will always be harder to swing new customers who have never bought from you before than to sell to existing customers with whom you've already built a level of trust."Discover YOUR Marketing Super Power [Decision Tree]
"Hi Rachel, Thanks for sharing this infographic. I have to admit I was surprised not to see more about storytelling here, however. It's a trend and characteristic so often discussed in marketing and content creation circles these days, so it seemed conspicuously absent. "4 Effective Marketing Tools that Never Fail
"Hi Mathew, The post makes a bold claim. I would say the most controversial of these might be the effectiveness of QR codes. I think we've all read a lot about these both pro and con. I'm inclined to believe in their effectiveness, but I wonder if this doesn't depend on the product or business. Thanks to Herby for sharing this one with the BizSugar community."How healthy is your Worry Factor? — Liber8me
"Hi Laura, Yes, unfortunately, whether healthy or not, worry is a natural part of every business owner's life. Without it, problems come upon us without warning and new opportunities (or needs for change) are simply not seized upon. There is a price to pay for complacency, so good entrepreneurs are really never comfortable."Subscribe
Why Self Promotion Isn’t Always a Bad Marketing Approach
"You know, Daniel, I don't think self-promotion has ever been a bad idea. The question is how you handle that self-promotion. The key thing, I think, is engagement. Engaging others is about finding a common ground between your message and the wants and needs of your audience or customers. That's the key to all effective communication, no matter what your ultimate goal. Thanks for sharing this post on BizSugar!"