HeatherStone commented on the following stories on BizSugar
Just What Is A SWOT Analysis Anyway?
"Hi Elli, Ah, yes, the SWOT analysis. I've seen more of these than I'd care to admit in more formal business planning settings. Of course, the basic elements of a SWOT should be present even in the most informal analysis of a business idea. Knowing the strengths and weaknesses of a venture puts you one step closer to determining whether it is right for you. "Action Words and Identifiers Reduce Bounce Rates From Search Results
"Hi Tom, Very interesting conclusions and an interesting interview. I sometimes find site owners aren't even attentive to the kind of bounce they are getting on a site. It's easier to look at stats like unique visitors, page views, etc. But bounce rate is what really tells you whether people are finding what they are looking for on your site. "Can You Milk The Twitter Cow Directly From Your Blog? -
"Mark, What great suggestions and thanks so much for sharing them with the BizSugar community. I like especially the specifics you've added here in terms of the benefits to be gained with some of these techniques. Probably everybody with a Website uses Twitter to drive traffic these days, but this post answers the question of how to take those efforts to the next level. "Why Marketing Complexity Is Like A Magnet | M4B Marketing
"Susan, This is a great way of describing the phenomenon. I don't know how many meetings I have attended in which discussions on simplifying a marketing approach took place only to have suggestion after suggestion on how to add some extra unnecessary step into the mix. Like the line from "The Godfather: Part 3": "Just when I thought I was out...they pull me back in.""To Sell is Human (Booknotes)
"Hi Jenny, I can definitely see how the concept of selling oneself is important, especially to a free agent, no matter what your area of expertise. Perhaps most people who are employed full time don't regularly think of how their skills represent a product, even to their employer...until, of course, it's time to get a new job."Is It Time To Have A Conversation With Yourself? - The Small Business Playbook
"Hi Gary, I don't think any entrepreneur is ever completely satisfied with where his or her business is...nor should we be! In the end, there are probably a series of little talks we must have with ourselves along the way. Just as in other aspects of our lives, it's good to always be on the lookout for the next step, the next opportunity for growth. Thanks for sharing this motivational post with the BizSugar community!"Subscribe
5 Business Lessons I'd Love to Share with 21-Year-Old Marsha
"Hi Marsha, Love the photo, Marsha, and the story of your first venture. I wonder what trying to start a similar business today with all the new costs and regulations would be like. Thanks for sharing this with the BizSugar community."