HeatherStone commented on the following stories on BizSugar
What Rock Climbing Has Taught Me About Marketing
"Hi Alyse, Thanks for the great post and the great analogy. And thanks to Megan for sharing it with the BizSugar community. One question about building an anchor. What steps would you say we can take to make sure our marketing strategy is strong enough to catch us if we fall? It would be great if either you or Megan or both could add some insight in the comment section of the BizSugar community so that all our members can benefit."3 Ways to Increase Profitability
"Hi Rachna, And welcome to the BizSugar community! Focusing on the first of your points, I think it's always important to concentrate on increasing value. While increasing the number of sales and reducing costs are two things every business must do as well, they are also harder to sustain over time, especially since competitors will be employing pretty much the exact same strategy. "10 Practical Ways to Improve Affiliate Program's Conversion
"Hi Geno, We often hear of leaks not only in affiliate marketing but also sometimes in SEO. It's a simple concept, but a bit more difficult in practice. I wonder if you could share any specific examples of mistakes you've seen the most often. Love it if you could share your insights in the comment section at BizSugar for the entire community's benefit."Putting Shopper Marketing at the Shelf Edge
"Hi Sarah, How does this compare to B2B vs. B2C? Are there examples of crossover between consumer and shopper marketing? Would be great if you could share your thoughts over in the BizSugar comment section so that all our members can have the benefit of your insights. "Be Gone, Bad Data: Why You Need to Verify Your Marketing Addresses
"Hi Diane, I guess the question that comes to mind is why any business would want to risk using bad data. Is it lack of knowledge, laziness, belief that it will be too costly or too time consuming to correct the problem? It would be great if you could give us some of your insights on this issue in the comment section of the BizSugar community so all our members could benefit. "7 Lessons I Learnt In Creating An iPhone App
"Hi Sridhar, I have to admit this is the firs time I believe I've heard point number 2. I'm wondering how you got the idea. I'm also imagining this will be used in the marketing process. Thanks to Rahul Varshneya for sharing this post with the BizSugar community."Grow Your Business. Forget Marketing Systems - M4B Marketing
"Hi Susan, The biggest drawback with using a set system for marketing your business has to do with the simple fact that all businesses serve inherently different customer bases and different markets. By contrast, I can see how trying a slightly different marketing channel than your competitors might have an out sized payoff in growing your business. Like deciding to experiment with mobile marketing when none of your competitors are doing so. But to then suggest that mobile marketing should be part of everyone's system is a bit crazy. Sure lots of people have smartphones today. But suppose you serve a particular customer base who simply doesn't respond much to that channel. "Subscribe
16 Alternatives to Paypal for Online Payments and Money Transfers
"Hi Susan, I think many of us have that same love/hate relationship with PayPal, a service that, while it may not be the greatest, is often used because of its wide level of acceptance. That said, it's nice to review some of the other options. I'm wondering if you have a favorite and, if so, why. I'd love if you'd share your thoughts in the comment section of the BizSugar community where all of our members could benefit."