HeatherStone commented on the following stories on BizSugar
How to Design Powerful Print Marketing Materials for Your Business
"Hi Kathryn, Yep, print marketing is still there. And it should be used where appropriate. Thanks for sharing these tips with the BizSugar community. It's a good idea to remind digital folks like us of other marketing tools that still exist."Myths and Realities about Working from Home
"Hi Karen, Thanks for sharing these with the BizSugar community. Myth #1 is my favorite. Productivity is a question of focus and, to some extent, having control over one's environment. So unless you're the only one in your office, this is not particularly true. "5 Low Cost Ways To Market Your Business -The Small Business Playbook
"Hi Gary, Pro-bono is seriously undervalued, probably because people are convinced it will lead to giving away products and services all the time. But, of course, the key is to have a very clear idea of what to give away and when."Subscribe
Sustainability and the Humanization of Work
"Hi Joanie, You wrote: "At issue is the understanding that proven, structured and repeatable processes help to improve efficiency, yet changing conditions often require changes to these processes." This is precisely why it is so difficult to create an agile company. The balance between these two ideas is, of course, key. Companies like Google and Apple would not be where they are today, if they had not learned some of this trick. For smaller businesses, the situation can be both easier and harder. Less entrenched bureaucracy to resist change, but (sometimes) fewer reserves to survive transition. "