HeatherStone commented on the following stories on BizSugar
Is Customization Overrated And What Does This Mean For Your Business?
"Hi Urooj, Thanks for the post and for sharing with the BizSugar community. I'm not sure the trend toward customization is necessarily at odds with the trend in affecting customer behavior. It's true that, on one hand, products and services are being simplified with less of an emphasis on trying to be all things to all people. But customization means there is room in the market for more kinds of products and services for more preferences, even if most of those products and services offer fewer choices. "Marketing - Do you recognise these seven marketing sins?
"Hi Adam, Gosh, some of these seem like they should be obvious, but, of course, we've all seen marketing that falls into some, if not most, of these categories. Thanks for the post and thanks to Cate Costa for sharing it with the BizSugar community."Employee Recruitment and Selection - Invitation or Acquisition?
"Hi Mark, With so many examples of CEOs and others exceeding all expectations in jobs they might clearly not have been the best qualified for on paper, it's tough to make the case that talent is easily quantifiable using a set of exact standards. Thanks for the great post and thanks to Lisa Woods for sharing it with the BizSugar community."How to Choose the Right Tax Professional for You
"Hi Miranda, Choosing the right tax professional for your business is critical. Does your tax preparer have experience with your kind of business...or with any kind of business for that matter? Thanks for the tips and for sharing them with the BizSugar community. "Four Reasons Your Website May Be Failing
"All great points, Robert, the last one about credibility being probably most important of all. We seldom give much thought to the idea that the authority traditional media once possessed was really derived from the trust they had built with their readers over time. Newspapers, television and cable stations and radio broadcasters all had this in common. Today, it's quite easy to start a blog or other website, but building credibility with an audience is a more complex process. Thanks for sharing these tips and thanks to Celene Harrelson for sharing it with the BizSugar community. "Subscribe
Small Business Marketing Ideas
"Definitely, Jeff! So nice to have you as a contributing member of the BizSugar community."