JohnH commented on the following stories on BizSugar
Correctly On-boarding New Associates For Your Small Business
"This is so incredibly important for a small business to do with new hires. Good article! BTW, for those who go to this page, the story doesn't start until halfway down. I'm not sure who's idea it was to put the "about" info at the top (I'm assuming the author has no control over this), but I'm sure it must just kill readership. The article is nowhere "above the fold." In fact, had I not already known that TheProfitRepairman was legit, I may have marked this as spam. "Chief Marketing Technologist: Marketing in the semantic web
"First of all, I don't know a whole lot about the semantic web, so what I'm about to say will probably reflect that. From what I understand, the semantic web (SW) is all about consistency. Any attempt at branding or creativity would make your products invisible. Framing the right metadata would or should be regulated by a highly detailed and universal SOP. The champions of underlying data would be SW accountants, not marketers. Also, would the creation of SW networks and promotion even be necessary since everything will already be on the web for easy access? It seems to me that the only place for humans in the brave new world is in quality control. That is, for suppliers to rate their own quality of each product and for a third party to rate the quality of the suppliers -- a rating that's attached to the data of every product. Like I said, the above may just show my ignorance of the SW, but it's what happens when people start explaining it in such broad terms (not the author of this article, but of other articles I've read). Maybe someone should write an article that paints a more detailed picture (without the techno mumbo jumbo) of how commerce would work under this system. For example, maybe a fictious company that decided to jump into the SW (assuming it's already here in its entirety), and what they had to do and how it impacted their company. "5 Ways to Great Ways to Ruin a Sales Pitch | Marketing Ninja
"Aaron, I can't tell you how often that has happened to me. It's almost as if they feel that lying is part of the sales process. If what you're selling can help me, I don't care how you got the lead. Of course, I wish they'd do just enough research to discover if I'd be a good lead at all. Bottom line: These people are making things hard on themselves. "Subscribe
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The Truth About Your Blog's Audience: The 80-20 Rule | Marketing Ninja
"I think you're right on track with this. It reminds me of a report about a year ago that discovered that online sales have gone up, not because there are more people on the web, but because the same group of people are buying more online. I've noticed that other sites like BizSugar have become a sort of blog dump. That is, bloggers keep dumping their articles on there, but it doesn't appear that it's attracting new readers. I'm hoping that doesn't happen with this site. I actually like the fact that articles trickle in instead of flooding the site so fast that people can't keep up. I hope that submissions pick up, but only at a rate that's in proportion to the number of new visitors. "