Marcana commented on the following stories on BizSugar
Customer Service IS Your Business
"Yup, and that's my point. We've all been the customer on the purchasing side of the counter in that situation, even if we were wrong, we still wanted to be heard and respected and perhaps even commiserated with, after all, we're putting money down on the table. It makes no sense not to learn as much about the mishap as possible and chalk it up to lessons learned (and hopefully mastered)."« previous1 next »
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Are dishonesty, stretching the truth, or white lies necessary to be a good marketer?
"That's not stretching the truth, assuming it actually has the potential to live up to it. People want to be happy, and if they think something can help them with that, then nothing wrong with explaining how it can make a difference."