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Burger King does it again with gigantic brand-change Jedi mind trick that is really a social-savvy PR stunt. Read More

Every ad has a personality, a tone of voice. Some ads scream, “Get a free iPad!!!!!” Others are more quiet and understated: “Compare tablet computers.” What is your ad saying? And is that the right persona for your customers? Read More

How variety is the spice of your search engine marketing--and especially your AdWords campaigns--as in life. Read More

Mobile conversion optimization is the way to do business going forward. Is your business on this train? Read More

Search engine optimization for images? It may sound foreign to some, but it’s a trusted part of any worthwhile search engine optimization strategy employed by many a savvy internet marketing company. Learn why here. Read More

It’s okay if not everyone buys your product or agrees with your idea. Kevin Kelly suggested that many artists need only 1000 true fans to be able to make a living. The same is true about your work. America is a big place, and not everyone is going to appreciate what you make. Instead, use social me Read More

Are you serving up icing to your audience or the full marketing cake? Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. Read More

It doesn't matter if only a small proportion of people buy your product. What matters is reaching the people who matter and getting their support. Read More

Don't expect a website to sell your product. Embed it in a sales funnel and convert customers into fans who will tell others about your business. Read More

It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. Read More