Pixel_pro commented on the following stories on BizSugar
Redesigning Your Website to Better Appeal to Customers"That's a great question Heather, thanks for asking... There are several things we look at when determining if a site needs and overhaul or what areas need specific improvement. Some of the first things we look at are: page speed, bounce rate, navigation, if the site is mobile friendly, and delivery of landing page message or value proposition. For a more focused look, we have to asses analytic data as well as page insights. Things we might be looking for would include: • did the site experience a sharp drop in traffic or a gradual decline? • Are people navigating through multiple pages? • Where are they dropping off? Say for instance the site is an Ecommerce site; are people consistently abandoning the cart without checking out or do they bounce straight from the product page? We would then assess the layout of each landing page for improvement."
Redesigning Your Website to Better Appeal to Customers"I know what you mean... I love minimalism in design, but with web design I often find that you have to walk a line between clean design and providing enough information to balance everything you're trying to achieve. It's hard to pick just one thing, but if I had to isolate what I believe the most important thing to pay attention to is; then I would say it is your audience. Setting up your website to deliver your message to your audience has got to be the most important thing."
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Native Advertising Expected to Dominate"I think Tony Hallet does a good job providing an answer to what native advertising is here: http://www.theguardian.com/media-network-outbrain-partner-zone/native-advertising-quality-scalability "