TonyJohnston_CNi commented on the following stories on BizSugar
I Fricking Love The Sales Process | A Sales Guy
"So Jim, given your article's content here, do you think that part of any sales process should be mapping out how the prospect's actual buying decision making process is or is not in line with the typical one expected and experienced? If you do that, maybe what you will get is a flexible, situationally-appropriate sales process that is defined by 'gates to past through' rather than mindless and constricting action steps to take."What is Your Customer's Lifetime Value?
"Thanks for bringing more visibility to Seth's insights, even though they are a bit flawed. True, business likely would make better decisions if they better appreciated the value of the annuity each and every new customer represents. Consider it like fishermen do: you want to get your hook well and truly lodged in the fish's mouth before you start trying to reel it in. Problem is, business owners can only do 'over pleasing' on first time customers to the extent that the business's current cashflow will allow. Another challenge is, particularly in retail, how do you sort out first time customers from repeat ones - it can be done, but it is not that easy to do in practice however."Clean Tech & How to Fund Growth | Biz Money Matters|
"Clean Tech, etc cannot and should not be about charity, i.e. gratuitous support. Rather it should be about delivering vital, value-add products and services that meet pressing societal or consumer needs. As an MBA, for whatever that's worth, I'm enough of a capitalist to say: if these types of companies can't do break-even or better business after a reasonable amount of investor-sponsored time, let them die. The point I sought to make in the article, however, was that it seems like a positive confluence of factors has gathered which has brought a critical mass of both investor and consumer support together to back environmental businesses. If this has truly happened or is happening, we will all win because it will help make our planet a more life supporting place."What Small Businesses Can Learn From Big Ones
"Shawn, Thanks for the heads up about this insightful business leadership article. I particularly agree with Dick Harrington when he said entrepreneurs need to 'let go' (i.e trust their staff more). It goes well with his other point about not sweating the small stuff. Tony Johnston"How to Connect Globally With Social Media
"Cindy, Thanks for giving us the bigger picture with this great post of yours. I particularly found the Laurel Papworth video interview very informative. Talking about making global connections, I have a question for you. What are your views about language in international cross cultural communications? Despite being a Canadian, the only language I can communicate in with any degree of sophistication is English. But what are you seeing in the use of other languages such as French and Chinese to name but two? Is English the predominant social media language of e-communication and what if any accommodation should one make for the other languages being used on the web today? Tony Johnston"Subscribe
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9 Steps to Get Listed on Wikipedia
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