Amabaie commented on the following stories on BizSugar
Is Influencer Marketing a Trendy or Smart Strategy?
"Right on, Alex! This is not a just a new trend, it's the popularization of an old trend that was once available only to the really, really big boys. They would round up the Gold Medalists and triple Platinum artists and fork over wheelbarrows of gold to have them endorse their products. Now smaller companies with smaller wheelbarrows of copper (still quite valuable, mind you) can round up lesser influencers. Thanks to the Internet, lesser influencers actually exist. And thanks to the Internet, you don't need a huge media buy to do promotions. "Marketers Are Starting to Adapt to Consumer Habits
"It is interesting that the most tested element in email marketing is the "subject", since that is the headline. On a poster or in a magazine, that makes sense; you can't test frequency or time of day/ So marketers are used to testing the headline. But I wonder if when it come to emails, could frequency or time-of the day (or week) make more of a difference. I am certainly not dissing the headline, but has anybody studied the relative importance of these factors?"Subscribe
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