Jennybhatt commented on the following stories on BizSugar
The Conference Hustle
"Thanks, Heather, for the comments. Yes, I've definitely also come across the information hustlers you describe. Somehow, I see them as relatively less troublesome than the ones who are trying to sell me something. I don't mind talking with a blogger or journalist about my biggest takeaways from a trade show or conference. Some of them are good enough to reference/credit you and your business as quid pro quo. But, you're right that there is a gradually increasing number of these now as well. Thanks again - great comments, as ever."Booknotes: The Republic of Tea
"Lyceum, you're welcome. I read this book first about 10 years ago. I enjoyed it just as much during this 2nd reading. I had made this my blog's book-of-the-month in Dec, before you told me about your tea enthusiasm. So, I was hoping that you'd chance on the post when I finally published it. There are a lot of such other quotes in the book - I had a hard time picking just 3 to highlight. You'll enjoy the book, I'm sure. Thanks for the comment."To Sell is Human (Booknotes)
"Heather - thanks for the comments. Yes, this book is very much about the "non-sales" selling that we all do in our day-to-day interactions, whether we're explicitly selling a product/service or just trying to convince others of our ideas. As Pink points out, even in full-time employment, only 1 out of 9 people is engaged in explicit selling but the remaining 8 are also doing "non-sales" selling. When I worked in the corporate sector in both my selling and non-selling roles, I found the skills that Pink talks about - attunement, buoyancy, clarity - to be very valuable and wish I'd read this book during some of my difficult moments then. Thanks again."To Sell is Human (Booknotes)
"Lyceum - Thanks for the comments. I am not a fan of pushy selling either. In fact, this book is all about the end of the era of pushy selling - the entire first section describes why and how this has changed. In particular, Pink's point is that almost every interaction is about "selling" in one way or another - ideas and concepts, if not actual products/services. In that sense, my blog post is about selling readers on the idea that this is a book they will want to read. Your response is about selling readers on the idea that referral marketing is a superior approach. :) See where I'm going with this? Re. referral marketing, while I am definitely a big fan of this approach too, I see a distinction. Referral marketing is about generating qualified, high-quality leads through existing clients, centers of influence, various networks, etc. And, while it generally results in sales, selling itself is a different discipline altogether. More on this separately. This particular book isn't about marketing per se but about how selling has and needs to evolve - and the personal skills and qualities required. Thanks again."Subscribe
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Reader Question: Should I Start Blogging for My Small Business?
"Val, thanks for your comment. Yes, I'm pro-blogging anyway, but I understand that some people are not keen on writing regularly. I believe the reader is going to go with the Paper.li idea for now (he posted a response on my blog). Thanks again."