Jewel3000 commented on the following stories on BizSugar
Are dishonesty, stretching the truth, or white lies necessary to be a good marketer?
"Compelling question. I don't think all marketers stretch the truth so much. But I am a believer in the marketing mantra, "Don't sell the steak - sell the SIZZLE." That's not necessarily the same as stretching the truth. :)"Subscribe
Improve Sales by 10% by Teaming up with Cool Businesses
"Definitely at the top of my to-do list!"