Jonnyross commented on the following stories on BizSugar
Hi Heather, yes totally and thank you for raising this, relevant traffic might be content / links on instagram or twitter, compared to high traffic with SEO benefits from content/links on a high PR website. ultimately business owners are not looking to be at the top of google they are looking for the till to ring! Jonny"
Hi, Actually we just have a quartely brainstorm and dump into excel, we then have an excel sheet that have the full editorial calendar in it, including headings like audience who is writing date it needs to be complete type of content title keywords notes resources cta etc etc"
@AngleBiz and @HeatherStone Thanks for great comments and questions, @Heather totally agree, stakeholders make up all of those different audiences, so it's so important to understand all of the different audiences and more so understand where those audiences "hang out" online. Social media may not be great for all of them, however once you start defining it's quite easy to know the best use of social media for each audience, Jonny"