Litmusapp commented on the following stories on BizSugar
How to Write Captivating Email Subject LinesLitmus Blog"Hey Martin, here's what my team said: It sounds like a bot is signing up for your newsletter with fake addresses. We had a similar issue with our newsletter subscribe page, and implemented email verification from BriteVerify, which checks if an email address is legit and won’t let it through if it isn't. Might be worth a try! ^KL"
How to Write Captivating Email Subject LinesLitmus Blog"I'm not sure--the way the bots work is by using addresses that look real, but the name is fake, so this might be one. Definitely talk to your newsletter folks, but there's several companies out there that can help block bots from signing up. Good luck! ^KL"
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International Email Marketing: How to Master Time Zones"Hey! We'd definitely recommend taking a look at Bettina's tips in the article. There's no silver bullet, but definitely ways you can optimize. ^KL"