Previsomedia commented on the following stories on BizSugar
Viable - that depends. But some marketers I know do it for social proof. But 'fake' is a misleading word; indeed, typically such services incorporate fake accounts. But some services use real users' account via 'backscratching'(I'll follow you if you follow me; or I'll like your post if you like my post). It may not be that ethical, but it still works - not only on Tik Tok but on any social platforms."