Skraf commented on the following stories on BizSugar
What Does It Really Take To Own A Successful Business?
"@Lisa: Interesting post, thanks for sharing. I like that you mentioned that business owners need to be active on social media and engage with their audience. Social media is the new word-of-mouth. If you're providing an excellent product or service, people are bound to be talking about you on social media. So it only makes good business sense for the business owner to be present on social media to join their conversation around their brand and build a community around their brand. @Martin: I used to worry about this in the past. But after making some research and enquiries, there's nothing wrong per se. It's a matter of preference or conscience. Also, some customers don't like dealing with one-person businesses. So I guess this is why some solopreneurs like to use we. In the past, I used to use 'we' too for the same reason. But these days I prefer to be more authentic, so I've changed to using a lot more 'I's'."What You Have to Do If You Want to Be an Unstoppable Business Owner
"Interesting tips. I appreciate the fact that you mentioned taking care of our body. I'm not one of those that believe in working round the clock to prove that you're an unstoppable or successful business owner. Doing so might end up being counterproductive. Health is wealth, that's my firm belief."« previous12 next »
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What Do Customers Want? (Spoiler Alert: It’s Not Your Product)
"Consumers are inherently selfish, so unless your brand provides a solution to their needs, they will not buy. Interesting post. I appreciate what you wrote about selling cheap is for marketers who have run out of ideas. Solid advice."