With the rising number of online entrepreneurs and “wannabe” business owners, there is always that one question they ask. “How do I create a successful business?” We all know you can own your own business, be your own boss, but are you successful?







Comments


Written by skraf
116 days ago

@Lisa: Interesting post, thanks for sharing. I like that you mentioned that business owners need to be active on social media and engage with their audience. Social media is the new word-of-mouth. If you're providing an excellent product or service, people are bound to be talking about you on social media. So it only makes good business sense for the business owner to be present on social media to join their conversation around their brand and build a community around their brand.

@Martin: I used to worry about this in the past. But after making some research and enquiries, there's nothing wrong per se. It's a matter of preference or conscience. Also, some customers don't like dealing with one-person businesses. So I guess this is why some solopreneurs like to use we. In the past, I used to use 'we' too for the same reason. But these days I prefer to be more authentic, so I've changed to using a lot more 'I's'.



Written by Inspiretothrive
115 days ago

Hi Skraf, thank you. Oh yes, being active on social is key, People love doing business with people and not just a logo. Thanks for commenting on this one and have a great day!



Written by lyceum
115 days ago

Skraf: Welcome to BizSugar and thanks for your input! I have come to the same conclusion, and I think it is more authentic to use the singular form. I am also making a philosophical point with issue, and I have several sites there I use the word, ego (I in Latin).

Best Premises,

Martin



Written by lyceum
117 days ago

Lisa: What is your take on the way that solopreneurs and sole proprietorships are using the word, "We," instead of being personal and using, "I,"? I want to know the person behind the company name. You do business with individuals, not with company entities, if you think according to the principles of referral marketing.

Best Premises,

Martin



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