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Before the day that the cameramen arrive to shoot your promo, there are a few things that you need to ensure are taken care of. Here's some advice that will help business owners manage the craziness of shooting a promo video. Read More

Verbal communication ability isn't something that comes easily to everyone, but everyone can still deliver a strong verbal argument if they prepare with the correct mix of planning and stress management techniques. Here are some tips that can get you up to speed and ready to speak. Read More

One of the major advantages of being a small business is the fact that you can adapt your strategy to implement creative ideas. However, getting those ideas out of your staff can sometimes present a problem. Here are three ways to create more, better suggestions. Read More

For some businesses, Valentine's day is a big sales day, and therefore deserves to be prepped for with some strategic thinking. Here is some advice that business owners can use to plan out a successful holiday promotion. Read More

while direct traffic is often overshadowed by its more glamorous relatives, paid and organic traffic, it is not only highly beneficial to your website, but should in fact be regarded as an indicator of your domain's overall health. Read More

Business owners who are looking to change suppliers or are just beginning to branch out their services should have a plan for how (and where) to look. Here are five simplifying tips to help streamline your search. Read More

When a small business starts to allocate hard dollars to digital marketing efforts, the owner needs to consider the best method of advertising to meet the specific goals of the business. Here are a few of the most common reasons for engaging in digital marketing, as well as a few tools business own Read More

The tradition of "Spring Cleaning" is a great one, but for some small business owners, Spring already heralds the arrival of their busy season, and the ACA, regulations, and the potential increase of the minimum wage all need to be addressed. Here are some tips on making February into a month of st Read More

Whether you are still celebrating the outcome of the Superbowl, or refuse to mention the game, there are still valuable lessons in teamwork that can be taken away from the event and applied to business management, from the importance of communication to the need for confidence and direction during Read More

A high bounce rate can be quite difficult to deal with, penalizing small business websites in search results and ruining time on site averages. Here are some ways that bounce rates can be slashed and your site given the attention that it deserves. Read More