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Lots of marketing and SEO pundits trust Ahrefs as their go-to backlink analysis tool. This is because of its index size and the accuracy with which it presents the data. In the recent past, however, the team behind Ahrefs has worked diligently to introduce new features and also innovate the existin Read More

When it comes to SEO, on-page SEO factors, link building, and keyword research always take precedence over technical SEO factors such as site structure. Surprisingly, site structure is often overlooked by SEOs because they believe it has very little to do with SEO. On the contrary, having an organi Read More

Investing in an SEO tool is a crucial step for an early-stage startup if you’d like your business to feature prominently in search engine result pages (SERPs). Read More

With 700 million monthly active users, Instagram has twice as many users as Twitter. One of the main reasons behind this phenomenal growth in users has been the launch of Instagram Stories which now has 200 million daily active users, surpassing Snapchat’s 161 million daily active users. Read More

Unlike big brands which have deep pockets to splurge money on advertising to gain quick Instagram followers, small businesses and bloggers alike often have to resort to growth hacking tactics to increase their Instagram follower count.

In this article, you’ll learn 7 proven growth tact Read More

If you’ve been a frequent reader of this blog, then by now you’d probably know how much I love SEMrush.

Despite comparing SEMrush with close competitors such as Moz and Ahrefs, I’ve not yet done a review of SEMrush. So I thought now is about the right time to do a review of what is per Read More

One of the new entrants in the email marketing software market, SendPulse is a top notch product with lots of great things to offer. Much of this can be attributed to the SendPulse founders’ vision to “build a company based on trust and commitment to help users increase conversion and expand their Read More

Investing in an SEO tool is a crucial step for an early-stage startup if you’d like your business to feature prominently in search engine result pages (SERPs).

In this scenario, you have two options – outsource your SEO to a digital agency (like Startup Cafe Read More

Domain Authority (DA) is an important website metric for SEO. It is a score (on a scale of 100) developed by Moz which predicts how well a website will rank in search engine result pages (SERPs).

In short, the greater your site’s Domain Authority, the more likely you are to rank high in search e Read More

Setting goals and targets for your business and measuring them is key to effective social media marketing. Without specific goals and targets, it’s hard to understand how well your social media strategy is performing.

In this article, we’ll share 5 social media goals which you can se Read More