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How do we know what constitutes a good advertisement? Who can make such a decision and how?

Advertising is usually set among the creative industries and as such it is situated among the arts. University courses in advertising are arts rather than science courses. This schism provides us with so Read More

Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little different. Or at least that’s what many advertisers would like to t Read More

Technology is great, when it can be understood properly. The problem is, few really get it. We hear the idiotic hyperbole of the digital revolution telling us that everything will change and robots will eat our mothers. But tech doesn’t work like that. The question we must keep asking ourselves is; Read More

Some may question how effective B2B social media can be for small and medium-sized enterprises (SMEs).

This scepticism is understandable. Check out any recent research on businesses and social media networking (SMN) and you’ll find a pretty common attitude. Business leaders still tend to think o Read More

Are high click-through rates really the Holy Grail of online advertising success? While the numbers are important, do they mean everything? Read More

We’ve all heard the riddle: If a tree falls in the forest and nobody is around to hear, does it make a sound? Well, it’s the same for any business that wants to be found online. You may have a website, but can people see it? And if people can’t see it, what exactly do you have to do to be seen? Read More

Like it or not, your online presence does matter, as it is now the first point of contact for most people. Every single message is an opportunity to communicate with potential customers. Read More

Every minute, there are 4 million Facebook posts, 300 hours of YouTube videos, and nearly half a million Tweets. This is every minute of every day. So if you’re thinking of investing in content marketing, you might want to think about how your message will be seen in this ever-rising sea of infor Read More

That Kendall Jenner Pepsi ad was an absolute humdinger. With Pespi's massive resources, human and financial, how did they get it so wrong? Read More

Does aggressive text, written in bold red capital letters, centre aligned really work? Especially when this has been done so many times before Read More