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Some *real* tips on how to improve the Alexa ranking of your business blog as well as an explanation for why it is important. Read More

Blinded by their desire to keep costs low, some cash-strapped small business owners are prone to taking risks. They look for ways to cut corners, but more often then not, their short cuts only end up damaging their business. This couldn’t be more true in the area of health and safety. Read More

With no matching employer contributions, a small asset pool, and the high cost of some retirement plans, small business owners and the self-employed may be discouraged about retirement planning. Yet it is precisely this group who have the most leverage and control over their retirement funds. Read More

In an attempt to save capital, many small business owners may be reluctant to consider spending money on business insurance and other safety precautions. But the reality is that business insurance is in essence an investment on the future. Read More

Picking out a credit card for your business isn’t as intuitive as you may think. Why? Because the banks don’t always do a good job explaining how they work. Here are 3 tips every entrepreneur needs to know before applying for one. Read More

With all the “new media” out there, email sounds like a relict from the past. Yet, email continues to be one of the most effective means of engaging customers and driving sales. But getting an email marketing campaign right takes a combination of know-how, research, and a bit of trial and error. Read More

Linguistic and cultural barriers present challenges to businesses entering global markets. In order to conserve resources, many small companies rely on automatic translation services. But this can lead to messages being lost in translation causing needless set backs, headaches, and lost business. Read More

This morning I received an email from someone who is trying to save his floundering specialty gift store. As I read through the message, I just kept shaking my head from side to side; I’ve heard this same kind of story countless times. Read More

Your impulse to immediately placate unhappy customers is understandable. But it may actually be a missed opportunity. Read More

When we are faced with unhappy customers, our natural, gut reaction may be to rush in and make things better or defend our stance… and our name. But in both scenarios, we can easily let a valuable opportunity go by. Read More