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CRM is hardly a new concept. But, a series of technological advances over the past decade has turned CRM into a sophisticated, cutting edge approach to business. Many companies, however, are not taking full advantage of this powerful framework even if they have invested in a CRM solution. Read More

There is a reality to conducting business online these days: if you don’t have an active social media presence and some kind of social proof, it’s very hard to get people to pay attention to you or your business. With a totally new business is "buying" some initial engagement appropriate?
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Do you want to know the *real* reason why the majority of small businesses won't make it past five years? Read More

If you're working with slim profit margins or inconsistent incoming cash flows, then cost control should be a top priority. But where do you even start? We all know that health insurance, commodities, and taxes have been big profit eaters over the last few years. But what about your utilities bills Read More

Of all the marketing buzzwords that have been floating around cyberspace over the past few years, crowdsourcing has to be one of the most alluring to smaller companies and solo entrepreneurs. But how can it work for you? Read More

If you are working as a self-employed professional, then you need to be armed with the right tools to help you effectively manage your work and keep you productive. Having these apps isn't a luxury- no more than owning a device with Internet access. Read More

As a small business owner working with a limited marketing budget, should you choose to invest in Facebook advertising or stick with Google Adwords? The answer: it depends. Read More

Has your state opted for electricity deregulation? Find out what this is and how you can use the system to help your business conserve resources and save money. Read More

One of the hardest challenges in growing a new business is drumming up initial interest and sales. One way to influence and maximize your company’s sales performance right at the beginning is to make your fledgeling business act like an established company. Read More

Without an extensive knowledge of how search engines and the Internet at large work, choosing a competent SEO expert can be a sticky process. If you start looking for an SEO professional, it won’t take long before you begin to realize that “SEO Expert” is a very relative term. Read More