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Read a book review of Margaret Bloomstein's Content Strategy at Work: Real World Stories to Strengthen Every Interactive Project. Read More
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Does AMC's The Pitch realistically depict the creative pitch process used by ad agencies? Read about what's real and what's manufactured for television. Read More
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Social media is a common part of many marketing strategies, but determining the ROI of B2B social media marketing can be challenging. Read More
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Columbia Sportswear flew in editors and social influencers from across the country for an adventure trip to experience their new cool gear first hand. Read More
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Websites have come a long way in the last twenty years from the first website in 1991 and basic HTML sites with few colors and graphics to the multi-facted websites we know today. Read More
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Multi-touch campaigns require the involvement of both sales and marketing. These campaigns could include direct mail, emails, follow-up calls or all of the above! Read More
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According to findings from the Direct Marketing Association's Email Experience Council, email still works. In fact, trigger email campaigns work best of all. Read More
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Developing a website requires a number of different tasks. Here are nine websites to help you learn more about creating websites and Web design. Read More
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Understand ICANN, gTLDs, big brands, and $185,000 application fees with this executive summary of the new generic top-level domain names. Read More
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List hygiene and email deliverability can be complicated. Improve your email marketing and list building strategies with these quick takeaways. Read More
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