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You have to turn that click into a sale or a purchase. This is called a conversion, but you probably already knew that. The question is: how do you turn website visits into conversions?

Event-driven analytics can help you up-sell products to people who fit a current trend or are impacted by a c Read More

Everything I'll explain on this article has been tested by yours truly many times (and you're more than welcome to check it yourself).
When I first tried it and it worked, I was certain that there was some sort of mistake or that I just got lucky. When it kept working repeatedly time after time, Read More

SEO and PPC each represent one-half of Search Engine Marketing (SEM), but how do you decide which half is most effective for your marketing efforts?
Let’s briefly consider both, and then hone in on the combination that’ll lead to quicker and better results(Includes findings from 5 short case-stud Read More

If your strategy is not implemented properly, pay per click marketing can be risky for your business and cost a lot of money. You can get a deep hole in your pockets with this kind of advertising and still fail to lure in customers, especially if they are new to PPC services.
You should definitel Read More

Retargeting is a campaign designed exclusively for visitors to your landing page or website who didn't convert. The premise behind a retargeting campaign is that the person expressed some interest, so let's try to nudge them back.
Sequential retargeting is certainly a great opportunity to breath l Read More

It has been noted by more than one marketing blogger that most A/B testing experiments are conducted incorrectly. That is true. It’s quite possible your last experiment was conducted incorrectly.

In the majority of cases, A/B testing is only a start of an experiment. No analysis. No hypotheses. Read More

Which persuasion methods do you use to increase PPC ad clicks? Have you considered the emotional aspect of persuading user perceptions?

It may sound sleazy to consider persuading user perceptions, but PPC persuasion need not involve manipulation to increase PPC ad clicks. Read More

Marketing funnels are a funny thing.

They can (and should) be built differently for every business, every marketplace, and every unique product or service within that marketplace. Although having a template to follow helps, there are many factors determining the exact strategy and tactics used t Read More

A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them.

Do you still experience a high bounce rate?
More people will take you up on a call to action pre Read More

Before coming to grips with the more complex definitions of Framing, it should be understood that Framing is perceptual; in other words, Framing is not about what is said, but how it is said.
While most people believe that they are constantly making rational decisions and that they are in control Read More