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A simple question about whether your client is happy may not give you the feedback you would need to hear from your international clients. It is important to remember the cross-cultural communication challenges that stop you from learning more about your cross-cultural clients' expectations. Read More

One of the biggest challenges in cross-cultural communication is that different cultures simply do things differently, and when you do not adapt appropriately this effects your international business. Read More

How international market research can help businesses find the right marketing tactics to use to reach international markets and why market research is an integral part of international marketing. Read More

Do you know any other people on Twitter with strong Cross-Cultural & International profiles? This is my list and I update it regularly. Please share any other people you think should be on this list. Read More

Follow-up phone calls are a fast way to get to know new foreign markets. They are simple to do, do not take up much time, and inexpensive with today's international phone services. This is how systematic telephone follow-up becomes a key tactic for any international market entry strategy. Read More

Although communication may appear to be natural and easy, it is not as simple as it may seem. Good copywriting skills can improve your sales and marketing and help you to get better results out of low-cost marketing methods. Read More

International experience and strong cross-cultural skills are key to successful international sales, but the right preparation is just as important. Good preparation gives you the tools you need to stay focused as you take in all of the information around you— even when cultural differences pop up and you need to adjust your sales strategy. Read More

This is the story of how I got over my initial reluctance to join Twitter and used a business focus to find how to use social media to develop my business. Other businesses can use this same process to find out how to use social media for their business needs. Read More

English is a common language for communication with international clients. But which English? American English and British English. Many businesses are now adopting International English to communicate effectively with a wide international audience. Read More

Listening to your cross-cultural communication and maintaining a global vision of what is happening within an international business environment is the first step in developing strong international skills. What you do with what you learn through listening will help you create loyalty in international clients. Read More