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Everyone needs a vacation now and then. When you are marketing your small business on social media, or you are a social media manager, how do you take time off? The answer to taking a break from social media is marketing automation software. It is all too tempting to pop on to Twitter to check your Read More

Your employees are only as good as your training. It’s true. A successful manager is one that gets the most done by leveraging the talent of others. Talented trainers know this to be true, and they constantly strive to empower the employees under their supervision with the know-how and the insights Read More

We all need options in our lives so today we are checking out alternatives to the big guys of marketing automation that can work for small and mid-sized businesses. There is no universal fit for all, businesses, companies and freelancers have very different needs when it comes to marketing automati Read More

Listen up, accounting professionals. There’s a new partnership in the cloud space that you’ve gotta know about. The new integration between FreshBooks and ShareFile is here to make your life easier. Together, these tools help you treat your clients’ data with the respect it deserves – especially in Read More

As I get ever close to launching my own eCommerce website, my attention increasingly turns to the bottom line: profit & loss (hopefully, mostly “profit”). For me, though, I’m terribly bored by crunching numbers. Don’t get me wrong: I love making money and counting it. But my background is not in ac Read More

What are the best alternatives to for Online Survey Software out there? You all have different requirements so let’s take a look at what the big guys like SurveyMonkey can offer and what the alternatives are if it’s not the right fit for your biz. First of all why do we need online survey software? Read More

Mockingjay: Part One is released on November 21st as I am sure each and every one of you already know. If you don’t know the exact date, you know that it’s soon! Why are we all so very aware of this movie and its impending release? It is down to marketing, not just your average, run of the mill mar Read More

Knowing about your objectives, your resources and your risks is part of good project management – unlike crossing your fingers and just hoping you won’t get any surprises. It’s much better to map out possible scenarios and impacts, and go in with your eyes open. Otherwise you may embark on your pro Read More

For all the surgical, profit-focused, and notoriously sterile business stereotypes out there, the truth is quite different. The bottom line in business is that all companies, whether large or small, are made up of people; that is, they all hinge on human resources (HR). No other “resource” is as im Read More

Email marketing is sending out an email to your email contacts with a promotional message. One of the big guns of online marketing, email marketing campaigns are a simple yet effective way to reach out to specifically targeted customers. Email marketing software has a ton of benefits. Read More