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Local listings are a factor in rankings. After claiming your Google+ listing, you have more work to do. Way more. You have to make sure you're listing on every important listing site (currently more than 50) is 100% correct and up-to-date. One little snafu can throw everything off. Christian Ward f Read More

Prior to the first Google Algorithm update, every SEO did things that were "iffy." The rules were vague and there was little chance of penalty, so why not? When the penalties started rolling in 2012, the jig was up. It was a scary time because everyone was vulnerable.

Now, after having lived thr Read More

A consumer looks at a pair of shoes at an online retailer. Later, that consumer looks up a word on an online dictionary site and... there's that exact pair of shoes, right there, in an ad. Is that consumer thinking, "Oh yeah, I like those shoes. I need to go back and order them, " or "What the what Read More

Google would have us believe that SEO happens naturally, simply by writing and sharing great content. Those of us who have spent anytime in the SEO trenches, battling for search rankings...we laugh at the notion of natural search optimization. Read More

It's not funny when your livelihood depends on search rankings and no matter how hard you try, you can't figure out what Google wants. When you try to do the "right thing" and follow Google's rules, you get nowhere. Even when you do start to see progress, a Penguin or Panda comes along and your sea Read More

In every relationship between Google and online marketers, Google holds all the power. There's nothing you can do about that. If you try to circumvent the rules, Google will break up with you--not the outcome you really want at all. Google is not interested in relationship building with you. Don't Read More

Fact: small business owners are busy. Probably too busy to be regularly coming up with ideas for blog posts and then writing the blog. Video blogging may sound even more daunting but not if you use the video blogging technique that's spelled out step by step in this article. There's even a video bl Read More

So many bloggers and so few readers. Or more likely, no readers at all! What's the point if no one is reading your blog? Most bloggers have some sort of mission. They want people to read their blog, make money from advertising, sell something...whatever. Telling friends about your blog is nice but Read More

Who isn't sick and tired and annoyed and discouraged by all the SEO articles that promise to give you a super-secret, super-easy SEO trick that will change your life? THIS article about newsjacking is NOT one of those fluff articles. No outrageous promises here, just a really good description of ho Read More

Did you have any idea that you can actually lose a customer TWICE in the same year if your customer service plan is backward? It's pretty certain that you are doing things backward by spending too much time finding new leads and not enough time on customer retention...when in fact your current clie Read More