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Want to be a real writer? From being a middle-aged white dude to adopting Iraqi children, here is everything you need to know to be a ‘real writer’. You’re welcome.
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Ah blogging. Many have tried and many have failed, with dormant, dusty blogs now laying claim to decrepit parts of server space and corporate websites.

But why is it that certain business blogs soar while others are abandoned because no one is reading them?

Thousands of Read More

It’s fair to say that it took a while for Irish brands to fully embrace content marketing. Despite being a success in other countries, content marketing took a little longer to get past the awkward handshake stage on Irish shores. After something of a slow start, the new kid on the block has charme Read More

Sometimes working in marketing is a thankless art. Your friends think you spend all day drinking coffee and you might have to work with some real weirdos. With more than two years working in digital agencies under my belt, let’s take a look at 23 things you learn working in content marketing.

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Doing NaNoWriMo in the breaks between work? 50k in a month - sure how hard could it be? Very hard, as it so happens. And here's how you know you're doomed to fail! Read More

Digs at Donald Trump, a yearning for steak, and quite a few belly laughs. Not what you immediately expect from a stellar line up of digital marketing experts. Jokes aside, there were some serious digital marketing insights too at the recent Learn Inbound event in a packed Academy. Read More

Imagine how difficult it is to solve a Rubik’s Cube. Most of us would struggle with it but this guy learned to do it while juggling at the same time. It’s an unusual claim to fame but it’s definitely impressive! Now imagine that he never got a chance to show off his new party trick after putting in Read More

You’ve heard everyone talk about blogger outreach. You probably smiled and nodded when they told you how great it is. But maybe you’re still not entirely sure what it is or how you do it. Fear not. We’re here to break it down for you. Blogger outreach may sound like a campaign to coax bloggers back Read More

All the best insights from the first two days of Inbound 2015, including a Slideshare of the top quotes from industry leaders. Read More

Everything you need to know about the state of content marketing in Ireland--including insights on budgeting, failures, successes, and much more. Read More